It is so real and well-executed, and respectful of the models; it's not just a publicity stunt to boost sales. What do you think? (You can also see it online here.)
As you know, I am a huge fan of Franca Sozzani's work. I learned photography flipping through pages of Vogue Italia all through the 90s. Her web presence is of note as well - over a year ago she introduced IT Vogue Curvy and IT Vogue Black on her magazine's site.
I think this cover story is just another example of why Franca is so ahead of the game in fashion magazine publishing, and why she is the most visionary editor working today.